Video Content Marketing puts the audience first. By helping, informing or educating your audience you can drive traffic to your site and improve SEO.
- You offer something of value to the viewer; something of substance like an insider tip, inspirational or instructional guide.
- It positions you as an altruistic authority on the content that you are producing.
- The viewer feels a sense of connectivity, a shared experience, a sense of being valued by your company and you remain front of mind.
- This ingratiates the viewer and makes them think warmly of your company, making them more likely to recommend you to potential customers.
- Avoid any sales talk.
- Don’t try to script things. Keep it simple, keep it authentic.
- Make sure your sound quality is good enough
- Don’t make it too long
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