Video Content Marketing puts the audience first. By helping, informing or educating your audience you can drive traffic to your site and improve SEO.
  • You offer something of value to the viewer; something of substance like an insider tip, inspirational or instructional guide.  
  • It positions you as an altruistic authority on the content that you are producing. 
  • The viewer feels a sense of connectivity, a shared experience, a sense of being valued by your company and you remain front of mind. 
  • This ingratiates the viewer and makes them think warmly of your company, making them more likely to recommend you to potential customers.


  • Avoid any sales talk. 
  • Don’t try to script things. Keep it simple, keep it authentic. 
  • Make sure your sound quality is good enough
  • Don’t make it too long

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