Authority & Trust
Credibility and trustworthiness are the cornerstones of any business.
Video is one of the most convincing ways to build trust.
It’s no good telling everyone how great you are any more. That’s too easy and everyone else is already doing it. You need to demonstrate it. The more authentic your message the more that trust is built. The more consistently you demonstrate this the stronger your brand becomes.
Video can help build authority far quicker than other mediums. Done well it can communicate integrity and show the unique character of the business.
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Some of our Trust Building Video
Killer Testimonial Questions – BlinkBack Vlog
See more of our posts here
Stephens Scown – BlinkBack Testimonial
Ashburton Cookery School – Patisserie Course Testimonials
The camera doesn’t lie. Video can help position you or your business as a trustworthy choice.
We help companies produce carefully crafted testimonials, video blogs and informative pieces that can help educate their audiences and build trust.
The most important component is authenticity. The video should be as natural as possible, that means no scripting and no autocues. However, a loose plan of what will be covered will give it some structure and flow.
Picking the most outspoken customer to deliver a testimonial isn’t always the best option. Sometimes a quieter more considered character can provide more depth.
Teignbridge District Council commissioned BlinkBack to produce a short film promoted the region as a great place to live, work and visit. The film was screened at the Radio 1 Big Weekend festival at Powderham Castle.
We were really happy with the video, it was highly polished, cleverly made and captured the essence of Teignbridge.
Throughout the process BlinkBack were friendly and professional. They were also flexible with our needs and approached the project with enthusiasm. Their local expertise also ensured the production process was smooth and straightforward.
We highly recommend them.
BlinkBack helped us produce the most successful video campaign we’ve done so far. We doubled website traffic and revenue through the campaign and had over 53,000 views of the videos.
After initial meetings saw that BlinkBack totally understood the brief and I was confident that I could leave it in their hands.
We were delighted with the end product the videos were beautiful. BlinkBack delivered the project on time and on budget, they communicated well and were easy to work with.
I would definitely recommend them.
The video that Blinkback created for us at Grow Exeter Magazine is better than we could have even imagined.
We are creative people, but the video went above and beyond the brief that we supplied and we are blown away with the end result.
David was also an absolute joy to work with and it felt like having another member of the team with us during the video shoot.
We would wholeheartedly recommend any business that is looking for a highly professional video to talk with Blinkback……you won’t be disappointed.’