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Stay Front of Mind with Social Media Video Content

What Makes Social Successful?

These days businesses recognise that Social Media is an essential part of staying front of mind. 

The biggest challenge most businesses face is being consistent. It’s dead easy if you’re 15 years old and only have your homework to worry about. Slightly harder if you’re juggling the requirements of a growing business.

Inconsistency is one of the main reasons why most social channels fail.

The second challenge is generating ideas at scale. It helps if you’re naturally creative and passionate about your product or service. If you find yourself thinking of ideas as you drift off to sleep then you’re in the right place. If you don’t, or even if you just need some direction, then you might need a hand and a plan.

That’s where we come in.

Keep reading – lets see what’s possible.

youtube video production
TIK TIK VIDEO PRODUCTION

Which Social Channel?

Video doesn’t suit every business, but if your customer relationships are important or your products or services have a strong visual component then you’d be daft not to consider it.

We like to recommend the networks that prioritise video, right now that’s YouTube and TikTok. You may think that TikTok is for teenagers but it has experienced considerable growth in recent years and it’s often easier to get traction on newer platforms. 

The format also lends itself to simpler more home produced content, which can help when budgets are tight.

YouTube is extremely powerful if approached in the right way as it offers a unique evergreen opportunity.  YouTube is different from all other social platforms because it’s a search engine.

That means its viewers are searching with intent.

If you can position the right useful content for them, that has good shelf life, you’ll reap rewards for months and even years.

If you want to dive deeper into the type and length of content required for social channels check out our article How Long Should a Promo Video Be?

We don’t just work with YouTube and TikTok, we can help create content for any social platform.

Making Budgets Work

One of the main concerns that businesses have with making regular video content is the commitment to time and costs.

We totally get that.

But after nearly a decade of making videos for our customers we’ve figured out some pretty efficient ways to get the most from the process. Like batch filming content or Repurposing Your Video into other assets.

In addition to creating the content for you, we can also help to train you to do it yourself so that you can ultimately become independent with your content production.

Or you can even mix and match so we create the content to start with and train you as we go. Or maybe you film and we edit. Whatever works to help you become the next internet sensation.

Have a look at some of the Social Media Video Packages that we’ve put together and remember we can customise anything, so give us a shout if you want to discuss it.

youtube video production
TIK TIK VIDEO PRODUCTION

OPPORTUNITIES WITH SOCIAL VIDEO

  • Speak to customers at multiple points in their buying journey
  • Start conversations across multiple social channels
  • Create niche messages for target audiences
  • Use video to create momentum
  • Stay consistent with your brand and messaging.

Promo videos are great but they have two limitations. 

 

  • They use up most of your budget on one film, that only gives you one opportunity to appear in front of your audience.
  • They’re predominantly designed to sell and audiences tire of repeated sales messages.

Great social video needs to engage your audience by entertaining and educating them. It should cover a range of topics, focus around people and the passion that drives your business. It needs to tell stories and keep your audience coming back for more.

But most importantly it needs to be regular and consistent.

Here are some ideas for types of social video content across a range of sectors.

Hospitality & Food

  • Recipes
  • Menu Items
  • Staff Profiles
  • Customer Testimonials
  • Special Offers
  • Activities

Corporate

  • Knowledge Sharing
  • Staff Profiles
  • Business stories
  • Product or Service outlines
  • Team building events
  • USP’s

Retail & Products

  • Product Reviews
  • Behind the scenes
  • Staff Profiles
  • How to’s
  • Special Offers
  • On location demos

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