Top tips and thoughts on the latest developments from the world of video, marketing and social media.

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Research: The Key to Creative Success

Research: The Key to Creative Success

These days most businesses cannot survive without employing some of the creative talents of web designers, photographers, video production companies, musicians, et al. In this multi media, data streaming world you’ve got to put yourself out there to be heard above the...

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B2B Video Content, Does it Work?

B2B Video Content, Does it Work?

When you think of successful video content the most immediate examples that come to mind are often for B2C businesses. However there is a growing demand for video in the B2B marketplace and this upward trend is set to continue.

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Why Authenticity is Essential

Why Authenticity is Essential

Somewhere in your marketing budget you’ve unleashed funds, possibly a lot of funds, to someone who promised to make you look awesome. To polish your brand up “nice & shiny” and present it to the world as a professional best face forward. Did it work? Does it still...

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5 Hotels That Lead The Way With Video Content.

5 Hotels That Lead The Way With Video Content.

Hotel: Video. Video: hotels?  We’ve come a long way from dreary panning shots of bedrooms with flat voice overs. Forward thinking businesses in the leisure industry are engaging with their customers on a creative level and holding their interest by using arresting visual content to deliver authentic stories.

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What is the Future of Video for Businesses?

What is the Future of Video for Businesses?

The web is evolving and one of the key characteristics of its development is the removal of technical barriers from previously complicated tasks. Tools now exist that allow users to create their own graphics (Canva), or operate their own marketing department by...

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You’re More Creative Than You Think You Are….

You’re More Creative Than You Think You Are….

I’ve heard a lot of business owners tell me that they’re not creative, they can’t work Photoshop or they have no idea how to design their business cards. But this is very narrow definition of creativity and if you look at the decisions you make every day as a business...

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The Long Tail and What It Means

The Long Tail and What It Means

Welcome to BlinkBack Video Marketing. I thought today I'd talk to you a little bit about the long tail and why I think it's a really interesting idea, and how it affects online markets. So the long tail basically was an idea that was developed by a guy called Chris...

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