Top tips and thoughts on the latest developments from the world of video, marketing and social media.

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How To Track Specific Views With Video

How To Track Specific Views With Video

One of the most important things about video is to be able to track the return on investment that you get from it, so it's all very well having a nice video but if you don't know who's watched it, what actions have driven off the back of that, then you're not really...

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GDPR  – What Facebook Says You Need to Do.

GDPR – What Facebook Says You Need to Do.

Data and privacy seem to have reared their heads in unison in the past months, mostly driven by the impending GDPR requirements and fuelled by press stories surrounding Facebook and the misuse of data by Cambridge Analytica. Whilst GDPR is a broad reaching...

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A Guide to Social Media Video 2018

A Guide to Social Media Video 2018

Video marketing on Social Media Back in 2015 we published an article that projected the rise of video marketing, citing social media channels as one reason for this tidal wave... and in 2018 video is still rising. Social media platforms have dominated the internet,...

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Research: The Key to Creative Success

Research: The Key to Creative Success

These days most businesses cannot survive without employing some of the creative talents of web designers, photographers, video production companies, musicians, et al. In this multi media, data streaming world you’ve got to put yourself out there to be heard above the...

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Watch of the Week #001 – Thunderhead

Watch of the Week #001 – Thunderhead

This little gem may not be to everyone's taste, but it's so remarkable that we had to include it as our Video of the Week. UK based software company Thunderhead were commended in the 2016 Marketing Society Awards B2B category for this quirky number that shows B2B...

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B2B Video Content, Does it Work?

B2B Video Content, Does it Work?

When you think of successful video content the most immediate examples that come to mind are often for B2C businesses. However there is a growing demand for video in the B2B marketplace and this upward trend is set to continue.

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Why Authenticity is Essential

Why Authenticity is Essential

Somewhere in your marketing budget you’ve unleashed funds, possibly a lot of funds, to someone who promised to make you look awesome. To polish your brand up “nice & shiny” and present it to the world as a professional best face forward. Did it work? Does it still...

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