by David Kilkelly | Feb 28, 2019
If you have had a professional video made for your business then you will understand the level of investment you have made. And undoubtedly you got a good return on this investment – but was it as good as it could have been? You should be repurposing your video in...
by David Kilkelly | Oct 8, 2018
Youtube vs. Vimeo vs. Wistia Transcription: The goal of all video marketing should be to generate revenue. And one of the first steps on that is getting somebody on to your website. It’s on your website, you’ve got the best chance of converting them from a...
by David Kilkelly | Sep 10, 2018
Three Common YouTube Mistakes Transcription: So as more and more people are using video content to market their businesses, then more and more people are using platforms like YouTube to publish that content, but there are a number of really common mistakes which I see...
by David Kilkelly | May 20, 2018
One of the most important things about video is to be able to track the return on investment that you get from it, so it’s all very well having a nice video but if you don’t know who’s watched it, what actions have driven off the back of that, then...
by David Kilkelly | Apr 16, 2018
Data and privacy seem to have reared their heads in unison in the past months, mostly driven by the impending GDPR requirements and fuelled by press stories surrounding Facebook and the misuse of data by Cambridge Analytica. Whilst GDPR is a broad reaching policy that...
by David Kilkelly | Apr 25, 2014
Welcome to BlinkBack Video Marketing. I thought today I’d talk to you a little bit about the long tail and why I think it’s a really interesting idea, and how it affects online markets. So the long tail basically was an idea that was developed by a guy...
