If you have had a professional video made for your business then you will understand the level of investment you have made. And undoubtedly you got a good return on this investment – but was it as good as it could have been? You should be repurposing your video in...
Youtube vs. Vimeo vs. Wistia Transcription: The goal of all video marketing should be to generate revenue. And one of the first steps on that is getting somebody on to your website. It’s on your website, you’ve got the best chance of converting them from a...
Three Common YouTube Mistakes Transcription: So as more and more people are using video content to market their businesses, then more and more people are using platforms like YouTube to publish that content, but there are a number of really common mistakes which I see...
One of the most important things about video is to be able to track the return on investment that you get from it, so it’s all very well having a nice video but if you don’t know who’s watched it, what actions have driven off the back of that, then...
Data and privacy seem to have reared their heads in unison in the past months, mostly driven by the impending GDPR requirements and fuelled by press stories surrounding Facebook and the misuse of data by Cambridge Analytica. Whilst GDPR is a broad reaching policy that...
Video marketing on Social Media Back in 2015 we published an article that projected the rise of video marketing, citing social media channels as one reason for this tidal wave… and in 2018 video is still rising. Social media platforms have dominated the...
