by David Kilkelly | May 20, 2018
One of the most important things about video is to be able to track the return on investment that you get from it, so it’s all very well having a nice video but if you don’t know who’s watched it, what actions have driven off the back of that, then...
by David Kilkelly | Apr 16, 2018
Data and privacy seem to have reared their heads in unison in the past months, mostly driven by the impending GDPR requirements and fuelled by press stories surrounding Facebook and the misuse of data by Cambridge Analytica. Whilst GDPR is a broad reaching policy that...
by David Kilkelly | Apr 25, 2014
Welcome to BlinkBack Video Marketing. I thought today I’d talk to you a little bit about the long tail and why I think it’s a really interesting idea, and how it affects online markets. So the long tail basically was an idea that was developed by a guy...
