If you have had a professional video made for your business then you will understand the level of investment you have made. And undoubtedly you got a good return on this investment – but was it as good as it could have been? You should be repurposing your video in...
In this video we’re going to talk about video strategy for 2019. Here we are at Manchester, a bit chilly. It’s actually stopped snowing so I thought I’d grab a little moment outside. So, video strategy for this year:AudienceFirst thing you’re...
Youtube vs. Vimeo vs. Wistia Transcription: The goal of all video marketing should be to generate revenue. And one of the first steps on that is getting somebody on to your website. It’s on your website, you’ve got the best chance of converting them from a...
Three Common YouTube Mistakes Transcription: So as more and more people are using video content to market their businesses, then more and more people are using platforms like YouTube to publish that content, but there are a number of really common mistakes which I see...
One of the most important things about video is to be able to track the return on investment that you get from it, so it’s all very well having a nice video but if you don’t know who’s watched it, what actions have driven off the back of that, then...
In this video I walk through a case study. We produced a video over the summer for a Camping and B&B business in Snowdonia. We made them a short promotional film but we also produced a guide to the local area the Mawdacch estuary near Barmouth and Dollgelau. The...
