by David Kilkelly | Sep 20, 2023
One of the best assets an advertiser can utilize is other people’s content. This is a marked evolution from traditional advertising where most content was protected by copyright laws. Now if a brand or influencer publishes organic content on their channel...
by David Kilkelly | Sep 19, 2023
If the TV advertising gurus from the 80’s and 90’s could catch a glimpse of what was going on in advertising in the 2020’s I think they’d be perplexed. Obviously, you’d have to explain the concept of social media and multi-channel...
by David Kilkelly | Feb 28, 2019
Video Marketing ROI – 5 Ways to Repurpose Your Content In this article we’re going to look at how to improve your video marketing ROI by repurposing your content. If you have had professional video made for your business, or if you’re thinking of...
by David Kilkelly | Oct 8, 2018
Youtube vs. Vimeo vs. Wistia Transcription: The goal of all video marketing should be to generate revenue. And one of the first steps on that is getting somebody on to your website. It’s on your website, you’ve got the best chance of converting them from a...
by David Kilkelly | Sep 10, 2018
Three Common YouTube Mistakes Transcription: So as more and more people are using video content to market their businesses, then more and more people are using platforms like YouTube to publish that content, but there are a number of really common mistakes which I see...
by David Kilkelly | Jun 19, 2018
5 Killer Questions for a Great Testimonial Video Transcription: If you’ve got happy clients, then there can be nothing more valuable than a video testimonial. It’s way more authentic and believable than something written in text. And if you get it right...
