Creating your own video content is quickly becoming an integral part of the marketing mix. Social media and online channels have allowed businesses to reach out to customers easily and the savvy companies know that video is the best format to do this with. Why?...
Video content has become a central component to modern marketing with 87% of online marketers claiming to use video content as part of their strategy. You can see the appeal when 70% of users say they have shared a brand’s video with a friend, or on their social media...
Data and privacy seem to have reared their heads in unison in the past months, mostly driven by the impending GDPR requirements and fuelled by press stories surrounding Facebook and the misuse of data by Cambridge Analytica. Whilst GDPR is a broad reaching policy that...
Video marketing on Social Media Back in 2015 we published an article that projected the rise of video marketing, citing social media channels as one reason for this tidal wave… and in 2018 video is still rising. Social media platforms have dominated the...
These days most businesses cannot survive without employing some of the creative talents of web designers, photographers, video production companies, musicians, et al. In this multi media, data streaming world you’ve got to put yourself out there to be heard above the...
B2B Video, Really? When you think of successful video content the most immediate examples that come to mind are often for B2C businesses. However there is a growing demand for video in the B2B marketplace and this upward trend is set to continue. B2B buyers are doing...
