Brand videos should be exciting and inspirational. By stimulating your audience’s emotions you can leave a lasting impression & build strong brand loyalty.
- Brand films work best when they tell a story and communicate an emotion. Aim to inspire your audience and leave them wanting more.
- Actors can help deliver a human component to your story and drive the narrative forward.
- By connecting your objectives to metaphorical stories, brand videos can often achieve their objective in subtle ways that people will connect to aspects of their lives.
- Avoid talking about products and services, good brand positioning is about creating a feeling in your audience, not an end point sale.
- Costs can accumulate when working with actors and larger film crews. Make sure you have a suitable budget when embarking on this type of project.
- Planning is essential to make sure everyone is on the same page before production begins. Reshoots are complicated because of the number of people involved.
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