Creative R&D – so, you want to build a house?

These days most businesses cannot survive without employing some of the creative talents of web designers, photographers, video production companies, musicians, et al. In this multi media, data streaming world you’ve got to put yourself out there to be heard above the...

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B2B Video Content, Does it Work?

When you think of successful video content the most immediate examples that come to mind are often for B2C businesses. However there is a growing demand for video in the B2B marketplace and this upward trend is set to continue.

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Why Authenticity is Essential

Somewhere in your marketing budget you’ve unleashed funds, possibly a lot of funds, to someone who promised to make you look awesome. To polish your brand up “nice & shiny” and present it to the world as a professional best face forward. Did it work? Does it still...

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7 Reasons Why You Need to Switch to Digital Advertising.

If you’re still throwing money at print advertising then make sure you’re in the know with digital. Advertising budgets are precious and to get the most from your investment you need to make sure you are optimising your approach as much as possible. Here are seven reasons why digital advertising trumps print.

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3 Killer Ways to Use Facebook Retargeting

Facebook Advertising has come of age and thousands of small to vast businesses are using it to promote their products. But one of the most useful components to it is the ability to track who has landed on your web site and create a custom audience that you can then serve ads to.

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5 Hotels That Lead The Way With Video Content.

Hotel: Video. Video: hotels?  We’ve come a long way from dreary panning shots of bedrooms with flat voice overs. Forward thinking businesses in the leisure industry are engaging with their customers on a creative level and holding their interest by using arresting visual content to deliver authentic stories.

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Why Is Kevin Spacey Talking About Content Marketing?

It seems an unlikely match. Hollywood actor Kevin Spacey and Content Marketing? What's the connection? How does acting in a movie give you insight into a modern marketing tactic? The answer seems obvious once you think about it, both sectors share one important thing...

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Why Facebook Didn’t Steal Your Sheep

Facebook video has been firmly in the limelight since reports at the end of last year suggested that users were uploading more video directly to Facebook than they did via sharing from YouTube. It seems the spotlight is not ready to fade as a recent article by Smarter...

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What is the Future of Video for Businesses?

The web is evolving and one of the key characteristics of its development is the removal of technical barriers from previously complicated tasks. Tools now exist that allow users to create their own graphics (Canva), or operate their own marketing department by...

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