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News & Insights for Video Production & Marketing

5 Killer Questions for a Testimonial

5 Killer Questions for a Testimonial

5 Killer Questions for a Great Testimonial Video Transcription: If you've got happy clients, then there can be nothing more valuable than a video testimonial. It's way more authentic and believable than something written in text. And if you get it right and ask the...

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How To Track Specific Views With Video

How To Track Specific Views With Video

One of the most important things about video is to be able to track the return on investment that you get from it, so it's all very well having a nice video but if you don't know who's watched it, what actions have driven off the back of that, then you're not really...

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GDPR  – What Facebook Says You Need to Do.

GDPR – What Facebook Says You Need to Do.

Data and privacy seem to have reared their heads in unison in the past months, mostly driven by the impending GDPR requirements and fuelled by press stories surrounding Facebook and the misuse of data by Cambridge Analytica. Whilst GDPR is a broad reaching...

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Research: The Key to Creative Success

Research: The Key to Creative Success

These days most businesses cannot survive without employing some of the creative talents of web designers, photographers, video production companies, musicians, et al. In this multi media, data streaming world you’ve got to put yourself out there to be heard above the...

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B2B Video Content, Does it Work?

B2B Video Content, Does it Work?

When you think of successful video content the most immediate examples that come to mind are often for B2C businesses. However there is a growing demand for video in the B2B marketplace and this upward trend is set to continue.

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Why Authenticity is Essential

Why Authenticity is Essential

Somewhere in your marketing budget you’ve unleashed funds, possibly a lot of funds, to someone who promised to make you look awesome. To polish your brand up “nice & shiny” and present it to the world as a professional best face forward. Did it work? Does it still...

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5 Hotels That Lead The Way With Video Content.

5 Hotels That Lead The Way With Video Content.

Hotel: Video. Video: hotels?  We’ve come a long way from dreary panning shots of bedrooms with flat voice overs. Forward thinking businesses in the leisure industry are engaging with their customers on a creative level and holding their interest by using arresting visual content to deliver authentic stories.

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What is the Future of Video for Businesses?

What is the Future of Video for Businesses?

The web is evolving and one of the key characteristics of its development is the removal of technical barriers from previously complicated tasks. Tools now exist that allow users to create their own graphics (Canva), or operate their own marketing department by...

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