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News & Insights for Video Production & Marketing

Commercial Video Production Rates & Budgets – UK

Commercial Video Production Rates & Budgets – UK

As a video company one of the first questions we get asked is – how much does a video cost? And you guessed it, it’s not a simple answer. It’s a bit like asking how much does a car cost? You can pay anything from £1k-100k and everything in between. So lets run with...

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Hiring a Drone Pilot – The Complete Guide

Hiring a Drone Pilot – The Complete Guide

With drones becoming a ubiquitous technology in the video and marketing space it’s worth checking that you’re up to speed on the practical and legal requirements. The drone industry is heavily regulated by the CAA (Civil Aviation Authority) and all drone pilots are...

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How Long Should a Promo Video Be?

How Long Should a Promo Video Be?

This is a really common question and like so many other questions in the field of video and marketing the answer is simple but frustrating. It depends. So lets break down the elements and see what it depends on, in this article I’m going to focus on where your video...

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Video Marketing ROI – 5 Ways to Repurpose Your Content

Video Marketing ROI – 5 Ways to Repurpose Your Content

In this article we're going to look at  how to improve your video marketing ROI by repurposing your content. If you have had professional video made for your business, or if you're thinking of creating one, you will likely be considering the return on your investment....

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45 Resources for Video Marketing

45 Resources for Video Marketing

Video content has become a central component to modern marketing with 87% of online marketers claiming to use video content as part of their strategy. You can see the appeal when 70% of users say they have shared a brand’s video with a friend, or on their...

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Youtube vs. Wistia vs. Vimeo

Youtube vs. Wistia vs. Vimeo

Youtube vs. Vimeo vs. Wistia Transcription: The goal of all video marketing should be to generate revenue. And one of the first steps on that is getting somebody on to your website. It's on your website, you've got the best chance of converting them from a cold...

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Three Common YouTube Mistakes

Three Common YouTube Mistakes

Three Common YouTube Mistakes Transcription: So as more and more people are using video content to market their businesses, then more and more people are using platforms like YouTube to publish that content, but there are a number of really common mistakes which I see...

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