by David Kilkelly | Sep 28, 2026
Video can be a powerful marketing tool. But it isn’t a marketing strategy. That distinction matters. Before deciding that your business needs a video, it’s worth stepping back and looking at the bigger picture. Who are you trying to reach? What are you trying to... 
by David Kilkelly | Sep 28, 2026
Getting more value from video doesn’t necessarily mean spending less. It means making sure that the money you do spend produces something genuinely useful, and thinking about everything you might need before the cameras come out. Sometimes that means making one really... 
by David Kilkelly | Sep 28, 2026
If you haven’t commissioned a professional film before, you might be wondering what actually happens once you get in touch. Do you need a finished brief? How much planning is involved? What happens on the filming day? And how much of your time is the whole thing going... 
by David Kilkelly | Sep 28, 2026
It’s quite possible to make a beautiful video that doesn’t achieve very much. The filming can look great, the interviews can be polished and everyone can be pleased with the finished film. But if nobody decided what it was supposed to achieve, who needed to see it or... 
by David Kilkelly | Sep 28, 2026
You’ve decided video could be useful for your business. The next question is usually: what exactly should you make? It’s tempting to start with the format. We need a promotional video. We should get some customer testimonials. We need something for social media. But... 
by David Kilkelly | Sep 28, 2026
It’s usually one of the first questions I’m asked: how much does it cost to make a professional video? The slightly frustrating answer is that it depends on what you’re making. A straightforward customer testimonial might cost around £1,000–£1,500, while a more...