by David Kilkelly | Sep 20, 2023
One of the best assets an advertiser can utilize is other people’s content. This is a marked evolution from traditional advertising where most content was protected by copyright laws. Now if a brand or influencer publishes organic content on their channel...
by David Kilkelly | Sep 19, 2023
If the TV advertising gurus from the 80’s and 90’s could catch a glimpse of what was going on in advertising in the 2020’s I think they’d be perplexed. Obviously, you’d have to explain the concept of social media and multi-channel...
by David Kilkelly | Mar 22, 2023
CC #007: How to Use Notion to Organise your Content When it comes to publishing regular content, one of the biggest challenges is getting organised so that you can stay consistent. I tried a number of tools for this over the years and often the tools are either...
by David Kilkelly | Mar 1, 2023
CC #005: How to Create a Hook for your Video (read time: 3 minutes) Short form video has arrived and once again the rules are shifting. The way you create content and how you structure it is becoming more and more important. Social media feeds are quickly becoming...
by David Kilkelly | Feb 21, 2023
CC #004: Social Scheduling: Why I use Metricool for Video Getting Organised Content can be time consuming and decent tools are a must if you want to manage the process. Scheduling your posts isn’t exactly a new idea, there have been lots of tools...
by David Kilkelly | Feb 14, 2023
CC #003: A Simple Mistake to Avoid with Natural Lighting Light can be a tricky thing. It’s often that subtle adjustment that separates ‘home made’ from ‘serious contender’. But if you get it wrong it can actually make things look worse. In this article I want to...
